Social Selling Made Simple Marki Lemons

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.
 
Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind.
 
How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?
 
In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference. 
 
A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons
 
Three Things You’ll Learn In This Episode 
 
-Cut through the noise in your market
How can we stand out to our target market and ensure that we become the person that they go to?
 
-Articulate your value
How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?
 
-Palm-of-hand, top-of-mind 
How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients? 
 
Guest Bio
 
Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.
 
Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.
 
Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.
 
What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.
 
Follow Skyler on Instagram @skylerlemonsrealestate
Email info@skylerlemons.com
 

Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.
 
In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.
 
How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?
 
In this episode, we’re joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.
 
Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video  
 
Things You’ll Learn In This Episode 
 
-A scalable binge-watch strategy 
How can we build solid systems behind our content creation so that we make quality videos without too much energy into them? 
 
-Create what people want to see
How do we use our videos to create a massive pipeline and win clients years in advance? 
 
-Focus on good videos that will get big views
The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?
 
-Make videos in binge watchable groups
How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?
 
Guest Bio

Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits. 
 
Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?
 
Enter Trackxi, a revolutionary platform created by agents, for agents. 
 
What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?
 
In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.
 
The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy
 
Three Things You’ll Learn In This Episode 
 
-Owning your brand
What do we focus on if we want to own our brand?
 
-The key in real estate
What are the key components in real estate when it comes to training people?
 
-What does a bigger team mean?
A bigger team means spending more time managing them
 
Guest Bio
 
Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker.

Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business.

Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans.

Check out this episode on our website, Apple Podcasts, or Spotify, and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!

Visit https://trackxi.com/
Find Vijay on LinkedIn @Vijay Gopalswamy 

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention. 
 
Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.
 
Why should we market both our businesses and our skills more effectively? Why shouldn’t we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?
 
Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers. 
 
Marketing is messaging. Content is the conversation to scale. -James Rembert
 
Three Things You’ll Learn In This Episode 
 
- Asking for opportunity
Why do we need to give value before we try to make a sale? 
 
-The power of self-care
What happens to our mental health when we don’t take care of our bodies?
 
-What building a legacy looks like
How do we build something that stays long after we’re gone?
 
Guest Bio
James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible.

He’s since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms.

Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own.


Visit https://www.jamesrembert.com/
Find James on LinkedIn @James N Rembert 
 

As entrepreneurs, we're constantly faced with the challenge of staying ahead in a fiercely competitive market. We grapple with the need to streamline processes, maximize efficiency, and deliver exceptional results with minimal costs.
 
Enter AI, the game-changer in the way we do business. By leveraging AI across all our ventures, we unlock unparalleled opportunities for growth, innovation, and success.
 
How exactly can we leverage AI for our business? Is AI the ultimate tool and can it help us with marketing and promoting our business?
 
In this episode, speaker, purpose strategist and author Anita "AC" Clinton joins me to talk about the transformative power of AI.
 
There is power in what you confess. -Anita Clinton
 
Three Things You’ll Learn In This Episode 
 
-Finding our tribe
In real estate, why is it so important to find like minded people who want to create a legacy and have profitability?
 
-Virtual staging
How do we leverage this tool and what is the appeal behind it?
 
-Get creative with AI
How can we create marketing pieces with AI?
 
 
Guest Bio
 
Anita "AC" Clinton, with nearly two decades of expertise in creative design, brand development, marketing, and business growth, stands as a pivotal figure in the realm of purpose realization. Her journey, marked by resilience in the face of challenges, embodies the very essence of tenacity, determination, and perseverance. AC's passion lies in guiding individuals to unlock their true calling, helping them find their rightful place in the world and embrace their authentic selves.
 
As the founder of Anita Clinton Enterprises, LLC, Be Great Global, and Fund Your Passion, she empowers purpose-seekers to harness their gifts and talents, leading them toward a life filled with happiness, fulfillment, and money doing what they love. AC's insights extend beyond mentorship through her book “Destiny Starter: How to Discover What You Are Called to Do and Do It!”, a beacon for those on the path to self-discovery.
 
Anita is also a real estate developer, presently partnering with the City of Milwaukee under the HomeMKE program to renovate vacant houses in their inventory of tax-foreclosed residential properties and return them to productive use. In addition, she is currently studying to obtain her real estate license.
 
Her impactful work and thought leadership have earned her recognition on prominent platforms such as CBS, NBC, Fox, and TEDx. Anita "AC" Clinton is not just a guide; she is a living testament to the power of pursuing one's purpose with unwavering spirit.
 
Visit https://www.anitaclinton.com/ 
Find Anita on LinkedIn @Anita Clinton

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.
 
By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.
 
Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?
 
In this episode, I’m joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she’s learned from getting more involved in various organizations, and how she’s using them in her business.

 
You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware
 
Three Things You’ll Learn In This Episode 
 
-Principal vs. CEO
How can we tweak our title so it better reflects what we actually do?
 
-Learn the inner workings
It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?
 
-Always reach for bigger
How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?
 
Guest Bio
 
Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.
 
As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.